The psychology of fast fashion – Driven to shop

Fast fashion is new, trendy clothing sold at a low cost and designed to be worn just a few times. With fast fashion, consumers can see an item of clothing worn on the runway or the red carpet and then purchase it online at lightning speed. One of the most prominent names in fast fashion today, adds an average of 6,000 new styles to its site every day, giving consumers an endless stream of new items to shop for. Consumers can now purchase clothing faster, cheaper, and more conveniently than ever before. So what’s the issue?

Behind the glitzy and brightly colored clothing found on these sites, there is a much darker and uglier story. Fast fashion poses significant threats to the environment and the human labor it employs.